University of Florida Innovation Academy

Branding  +   Graphic Design

The University of Florida's Innovation Academy (IA)is one of the university's most dynamic undergraduate programs, providing its students with opportunities and a unique college experience. My job as their Graphic Designer on IA's Marketing and Communications team is to visually communicate the ideas that IA represents. IA encourages students to be forward-thinking and spirited and this is shown through a strong visual identity that displays IA's individuality while keeping consistent with UF brand guidelines.

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"When you think about your legacy, how will you make our Gator Nation one where everyone’s unique story and experience is honored and celebrated?"

- Will Atkins / Associate Dean of Students

Innovation Academy's annual Launch event is a unique convocation experience for incoming IA students. The event is meant to acquaint the brand new students with all that UF and IA have to offer them. I was tasked with creating all print materials as well as digital graphics such as Snapchat filters.