The Insight: Streamers keep themselves relevant and their fans happy by streaming for 5+ hours at a time, but that doesn't mean their body stops acting like a human body. They've got to take breaks, whether it be to the bathroom or grab some gamer fuel. We wanted to capitalize that and provide content to the streamers to promote Twitch Rivals. Bathroom Time would come with 0:30, 2:00, and 5:00 minute-long segments that show highlights from past Twitch Rivals shows or highlights of rival streamers.
To stimulate the heavy fan culture at Twitch, we created Gamer Cards, a repeatable way to incentivize fans to attend Rivals shows. By attending and showing support to their favorite streamer, the fan will receive an exclusive Gamer Card that will commemorate the streamer's participation.